The new platform, Stropro, was launched with the support of Seed Space, an early-stage venture capitalist. Stropro leveraged partnerships with anti-money laundering compliance tools provider bronID, registry services provider Automic Group and technology solutions provider eNoah iSolution.
Stropo presented itself as the first Australian network dedicated to structured products.
Former Citi banker Anto Joseph has taken on the platform’s leadership role, serving as chief executive officer. Mr Joseph said the fintech had set a goal in early 2019 to offer an end-to-end digital experience for investors in structured products.
“Having worked in investment banking for many years, we saw a huge gap in the market for structured products available to wholesale investors, SMSFs and the wealth management professionals who advise them,” he said. -he declared.
“What we have created is a first-of-its-kind technology platform dedicated to structured products in Australia. »
The platform’s user interface was designed by Justin Hall of eNoah iSolution. Stropo has also been fully integrated with Automic and bronID, with the aim of enabling a seamless onboarding and customer experience.
But the platform is looking to integrate with more providers.
Ben Streater, Chief Product Officer of Stropro, commented: “We are in discussions with leading accounting and wrapper platforms as part of our mission to increase transparency and efficiency within the structured products industry. »
Last year, Stropro was accepted into Microsoft’s flagship startup program.
Ritam Anand Gaur, chief technology officer at Stropro, said Microsoft’s program will enable the fintech to improve its technology platform, with a focus on best practices in application architecture, data security and privacy.
